THE CREATIVE FIELDBOOK / SNS MEDIA TECH

Practical lessons

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Marketplace catalog operations workshop · 6 MIN

Separate your submitted attributes from the shared page shoppers see

Attribute discrepancy dossier comparing supplier proof, submitted contribution, displayed value and correction route.

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Marketplace catalog operations workshop · 6 MIN

Diagnose offer selection before changing the product page

Offer-selection observation sheet separating active offer, observed featured placement, buyer context, total terms and next investigation.

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Marketplace catalog operations workshop · 6 MIN

Find the missing offer behind inventory already at the marketplace

SKU-to-stock-to-offer reconciliation distinguishing stranded units from sellable supply, shortage and a restricted product.

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Retail execution acceptance workshop · 5 MIN

Accept the planogram against the fixture actually installed

A neatly arranged shelf may still implement the wrong store layout.

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Retail execution acceptance workshop · 6 MIN

Trace the empty shelf before calling it a stockout

An empty selling location does not explain where the product has gone.

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Retail execution acceptance workshop · 6 MIN

Verify the promotional display at the agreed store location

Ordinary shelf presence cannot fulfill a different placement promise by assumption.

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