Compare the calendar before comparing the campaign
Align operating days, seasonal context and reporting maturity before interpreting a period change.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
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Retire a page without losing the reader
Choose a genuine successor and verify the complete route rather than forwarding every old URL to the home page.
Read the lesson →Decide whether the page should be indexed first
Separate intended exclusions from accidental blocks before trying to increase an indexed-page count.
Read the lesson →Make the sitemap describe the site you intend
Keep the submitted URL list aligned with current canonical pages and real content changes.
Read the lesson →Choose which filter combinations deserve pages
Protect useful browsing while preventing endless combinations from becoming an accidental publishing strategy.
Read the lesson →Make structured data tell the same story as the page
Review the meaning and maintenance of markup, not only whether it passes a syntax test.
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