Help customers find you through a rebrand
A launch film cannot help a customer who thinks the familiar product disappeared or whose saved link no longer works.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
54 source-led reads, 6 per page. These numbered pages work without JavaScript. Search every study and lesson →
Give the sponsorship a useful role in the experience
Rights buy permission to associate. Activation gives people a reason to notice, use or remember that association.
Read the lesson →Make the sample answer a real trial question
A sample handed out is not necessarily a product tried, understood or bought again.
Read the lesson →Make the right product easier to choose
Advertising can create interest while a confusing shelf, missing variant or unreadable listing prevents the purchase.
Read the lesson →Turn the search question into a useful editorial brief
A keyword list describes language people use. A useful brief explains the task behind it and the answer the reader needs.
Read the lesson →Help the new customer reach something useful
Completing a tour or creating an account can leave a customer with no clearer sense of how the product helps.
Read the lesson →