Give the participant a goal and the moderator a protocol
Prepare a task-based usability session that preserves the difference between independent action and moderator help.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
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Let the participant invent the groups before naming yours
Prepare and moderate an open card sort that preserves participant categories, uncertainty and explanations.
Read the lesson →Ask what the message means before explaining it yourself
Use participant explanation to investigate comprehension of a service message and its practical consequences.
Read the lesson →Make the research task usable without a researcher beside it
Prepare unmoderated task instructions with clear context, safe capture boundaries and failure handling.
Read the lesson →Keep the prototype’s simulated promise visible
Plan how prototype simulation is explained, operated and reported without creating false reliance.
Read the lesson →Keep the proxy’s knowledge attached to its point of view
Use proxy participants without presenting their observations or predictions as direct user testimony.
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