Describe the job of the image, not every pixel
Make image alternatives preserve the information or action that matters in this particular context.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
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Make the heading outline tell the page story
Use semantic headings to expose the structure readers need, independently of visual styling.
Read the lesson →Make every form field explain what it needs
Write labels, examples and recovery messages as part of the form specification rather than as finishing touches.
Read the lesson →Budget the captions and descriptions before filming
Treat accessible media versions as planned deliverables with their own review, rather than optional exports at the end.
Read the lesson →Let the link explain where it goes
Make destinations and actions recognizable before someone follows a link, including in repeated cards and lists.
Read the lesson →Make return terms understandable before checkout
Show the practical consequences of a return while the customer can still decide.
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