Decide what the ad platform may change automatically
Review each automation category, its authority and the evidence needed to keep it enabled.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
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Give the bidding signal a value the business can explain
Document sale probability, relevant economics and uncertainty before assigning a monetary value to a lead.
Read the lesson →Respond to a conversion-data outage with a bounded incident plan
Repair collection, identify the affected click population and evaluate supported bidding protections.
Read the lesson →Use an event adjustment only when the conversion change is defensible
Distinguish unusual short-event conversion behavior from ordinary demand seasonality and budget needs.
Read the lesson →Capture B-roll that supports the actual story
Give supplementary footage an editorial job and enough context for the editor to use it honestly.
Read the lesson →Deliver creative assets with a usable manifest
Make the receiving team able to identify, open and apply the correct files without reconstructing the production history.
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