THE CREATIVE FIELDBOOK / SNS MEDIA TECH

Practical lessons

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Research operations workshop · 5 MIN

Check the relevant experience without demanding a private dossier

Resolve eligibility uncertainty with the least intrusive evidence that fits the study.

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Research operations workshop · 5 MIN

Close the study with a summary participants can recognize

Deliver the promised account of what was learned without exposing other participants or inventing impact.

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Research operations workshop · 5 MIN

Remove the question from the queue when its job is done

Keep a research backlog tied to live decisions and record why questions close or reopen.

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Practical framework · 5 MIN

Brief an illustrator for a defensible visual metaphor

Give the illustrator a clear conceptual job and review what the image implies before polishing its style.

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Practical framework · 5 MIN

Choose stock images that match the real context

Evaluate the activity, setting and implied relationship in a stock photograph before allowing its visual polish to stand in for accuracy.

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Practical framework · 5 MIN

Build facilitator materials for a practical workshop

Create a pack another facilitator can use to run the activity, manage time and help participants complete a meaningful piece of work.

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