Follow the work around the product, not only the screen
Use contextual inquiry to reveal the tools, interruptions and handoffs that a staged task may hide.
Read the lesson →THE CREATIVE FIELDBOOK / SNS MEDIA TECH
Practical lessons
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Keep cutting and finishing instructions out of printable artwork
A technical line must reach the right production step without becoming customer-facing ink.
Read the lesson →Approve white backing on transparent or metallic stock
A white page preview cannot show how the intended substrate participates in the image.
Read the lesson →Establish what the contract proof actually represents
A proof is useful only when its reference condition and limits are known.
Read the lesson →Accept foil or relief finish on the actual production construction
A colored mock-up cannot establish metallic reflection, raised detail or alignment.
Read the lesson →Accept printed surfaces for the planned handling route
An attractive fresh sheet may not remain usable after stacking and distribution.
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